Automotive Lighting E-Commerce Website
A high-contrast commerce experience for a premium automotive lighting brand.
Overview
Lumevo is a premium high-efficiency automotive lighting brand based in Kolkata, selling performance-grade lighting solutions for cars and bikes. They needed an online store that matched the precision and quality of their products. We designed and built a product-first e-commerce experience where every lighting kit gets a fast, filterable page with clear compatibility specs and a direct path to purchase.
The Challenge
Lumevo's product catalog lived in spreadsheets and a dated website. Premium buyers were researching lighting upgrades online but converting poorly — slow pages, inconsistent product photography, and no way to filter by vehicle compatibility or compare kits before reaching out.
Our Approach
- 1
Audited the buyer journey from first search to purchase decision and mapped where trust breaks down
- 2
Designed a dark, product-led interface that lets the lighting products carry the visual weight
- 3
Built fast, filterable product pages with structured specs, compatibility guides, and enquiry flows
- 4
Tuned Core Web Vitals and on-page SEO so individual product pages rank for vehicle-specific lighting searches
The Results
Product enquiries
Mobile page loads
Traffic from organic search
- Product pages load in under two seconds on mid-range phones
- Buyers compare lighting kits and enquire online before placing orders
- Product catalog updates publish in minutes instead of days
- Vehicle-specific pages rank for aftermarket automotive lighting searches
"Our old site buried our products. CrushCodeWorks rebuilt it into a proper online store — buyers now compare lighting kits and enquire before they ever call us."
Chayna Paul Kundu
Founder, Lumevo
