Corporate BPO & IT Solutions Website
A credibility-first corporate web presence for a fast-scaling BPO and IT solutions firm.
Overview
Woodrock Group is a Kolkata-based BPO and IT solutions firm founded in 2014, with 800+ employees, 12+ service lines, and an 80% client retention rate. Their existing web presence didn't reflect the scale or ambition of the organisation. We designed and built a professional, conversion-focused corporate site that clearly communicates their capabilities and positions them to win enterprise clients.
The Challenge
A B2B firm with proven delivery across call centre operations, digital data consulting, and app development was running on a website that looked and felt like a small startup. Enterprise procurement leads couldn't quickly assess what Woodrock offered, which segments they served, or why they should be trusted with critical BPO operations.
Our Approach
- 1
Mapped the decision criteria of enterprise procurement leads and structured the site information architecture around those concerns
- 2
Designed a clean, professional visual system that signals operational maturity and scale without feeling corporate-generic
- 3
Built dedicated, SEO-optimised service pages with clear scope, proof points, and enquiry paths for each offering
- 4
Set up structured lead capture flows so inbound enquiries arrive pre-qualified with service context and team routing
The Results
Inbound enquiries
Page load time
BPO search rankings
- Service pages communicate scope and differentiators to enterprise prospects clearly
- Organic visibility improved for BPO and IT consulting search queries in target markets
- Inbound enquiries arrive pre-qualified with specific service context
- The Woodrock team updates and maintains the site independently without developer involvement
"Our old site made us look like a startup. CrushCodeWorks rebuilt it into something that matches where we actually are — enterprise clients now take us seriously from the first click."
Pragya Mishra
Chief Marketing Officer, Woodrock Group
